Will UTM parameters break my link?

No. Most sites and analytics platforms ignore unknown query parameters, so the destination page loads normally.

Which parameters are required?

utm_source and utm_medium are the minimum most analytics tools need to attribute traffic; campaign, term, and content add detail.

Can competitors see my campaign parameters?

Yes — UTM parameters are plain text in the URL, so avoid putting anything confidential in them.

UTM Campaign Builder

Enter the page you want to promote along with the campaign details, and get back a single tagged URL ready to paste into an ad, email, or social post. Analytics tools read the utm_ parameters to attribute traffic to the right source and campaign.

Website URL *

utm_source * (Traffic Source)

Custom traffic source

utm_medium * (Marketing Medium)

Custom marketing medium

utm_campaign * (Campaign Name)

Use underscores instead of spaces

utm_term (Paid Search Keywords)

utm_content (Content Identifier)

Generated URL

Enter URL and required parameters

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are used to track marketing campaign traffic sources. They help measure campaign performance in analytics tools like Google Analytics.

How to use

Enter the destination URL and required campaign parameters.
Fill in optional term and content values for finer attribution.
Copy the generated URL into your ad, email, or post.

Frequently asked questions

Will UTM parameters break my link?: No. Most sites and analytics platforms ignore unknown query parameters, so the destination page loads normally.
Which parameters are required?: utm_source and utm_medium are the minimum most analytics tools need to attribute traffic; campaign, term, and content add detail.
Can competitors see my campaign parameters?: Yes — UTM parameters are plain text in the URL, so avoid putting anything confidential in them.

Privacy

The URL is built entirely in your browser; no destination or parameter is sent to a server.